You probably have heard the term “Google it”… Yes, that term originated from the massive search engine Google. Just imagine if you “Google it” and your website doesn’t show up. That means almost everyone in the universe (we can exempt your friends and family on this one) won’t see it.
So you still want to know why you should fix it?
We have answers! And we’ll walk you through how to fix it so you can boost your online rankings and revenue.
If you need help fixing your rankings, take a look at these tips!
1. Why Search Rankings Matter?
A whopping 75 percent of people don’t click past the first page of search results. This means if your site doesn’t show up on the first page of Google search results, most people won’t find or contact your business. When your website doesn’t show up on Google, you miss out on qualified leads and revenue. So you’ll want to identify and fix the problem ASAP.
2. Reasons your site doesn’t rank — and how to fix poor rankings
A number of factors can influence your site’s Google rankings (or lack thereof).
Here are six reasons you might be wondering “why isn’t my website showing up on Google” and what you can do to fix it.
- Your website isn’t indexed
Sites that aren’t indexed by Google won’t show up in search results — and there are several reasons your site isn’t being crawled and indexed by Google bots.
2. Your Site is new
If your website is new, keep in mind that it can take several weeks for Google to index your site and reflect the changes in search results.
This is especially true for new websites since they don’t typically have many inbound links. Google considers both the number and quality of inbound links to sites when ranking them. It takes time to build up your domain authority, so don’t expect to see immediate rankings for a new website.
Your site has “no index” tags
If you have an older site that isn’t indexed, check your use of “no index” tags before searching “my website isn’t showing up on Google.”
Adding “no index” code to your site prevents search bots from crawling and indexing specific pages.
While there are some instances where you’d want to use “no index” tags, you’ll want to consult an SEO agency to make sure it’s done right and doesn’t prevent pages you want to rank from appearing in search results.